YUGEN

A Japanese tea specialty store, opened in Kyoto in July 2018, with the mission of bringing Japanese traditional culture closer to you.

We are a D2C (Direct to Consumer) brand specializing in premium, high-quality Japanese tea, mainly Kyoto Uji tea, carefully selected from various regions across Japan.

We offer delicious Japanese tea for both sale and wholesale in Japan and around the world. Our store is located in a renovated Showa building and we provide carefully selected Japanese tea paired with sweets for your enjoyment.

How to make matcha latte

JAPANESE TEA STORE

YUGEN

High quality

JAPANESE tradition

GALLERY