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Bringing Japanese Traditions Closer to You

A Japanese tea specialty store in Kyoto that opened in July 2018

“A place where everyone can enjoy delicious Japanese tea”

YUGEN was born to realize a place where everyone can enjoy, from those who like tea to those who have never touched Japanese tea. We visit production areas in various places, mainly for Kyoto and Uji tea, and carefully select only high-quality Japanese tea. We sell and wholesale delicious Japanese tea all over the world, and we offer carefully selected Japanese tea and sweets that go well with it.

“Through Japanese tea, we can help create a kinder world.”

Matcha has a long history, dating back to the Sengoku period. The existence of the tea room provided a precious time to enjoy the season and art and relax the mind in uncertain times. YUGEN's Japanese tea has great taste and efficacy, but our most important thought is that we need that time even in modern society.

Character and transparency of tea leaves

We sell sencha with single origin. It is an industry that has been blended and enjoyed until now, but we emphasize not only the production area and quality, but also the transparency, and we would like you to enjoy each character that each one has.

To the future of Japanese tea

We aim to convey the charm of tea to people all over the world in order to continue to produce high-quality Japanese tea and pursue further deliciousness. Everyone's smile is not only us but also the farmers' joy. We will move forward while sharing happy encounters with Japanese tea.