{"product_id":"leaf-tea-first-flush-tea","title":"Shincha 2026 (New Harvest Green Tea)","description":"\u003cp\u003e\u003cspan style=\"color: rgb(255, 42, 0);\"\u003e*Our 2026 shincha has now sold out for the season. We sincerely thank everyone who purchased it. Our 2027 shincha is scheduled to be available around May. We look forward to sharing next year’s harvest with you again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e“Shincha” is the first tea of the year, made from the earliest young leaves and prized for its fresh aroma, sweetness, and umami. At YUGEN, we carefully select only the tender leaves picked at the very beginning of the season. The rich aroma that rises from the teapot and the fresh, delicate mouthfeel of first-picked tea make shincha a special pleasure of this season.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe rich taste of shincha comes from the tea plant’s slow endurance through winter. Nutrients stored in the cold soil are drawn into the new leaves as the weather warms. Compared to later harvests, shincha has less bitterness and astringency, and more amino acids, which give it sweetness and umami. Each sip carries a gentle freshness like young spring leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIn Japan, enjoying the first tea of the year has long been cherished as a symbol of good health and longevity. More than simply refreshing, it is a tea enjoyed with a sense of seasonal well-being. It is suited both to quiet moments for yourself and as a thoughtful gift for someone special.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e・Shincha and Sencha: Two Expressions of the Same Tea Leaf\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSencha is the most widely enjoyed type of Japanese green tea. Among sencha, only the first harvest of the year is called shincha, or “Shincha(new tea)”. It is not a different kind of tea, but a seasonal expression of the same leaf.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe main difference between shincha and sencha lies in the degree of heat processing after harvest. Standard sencha is more fully dried and fired to bring out aroma and depth that can be enjoyed throughout the year. Shincha is finished more lightly to preserve the fresh, vibrant character of the earliest spring leaves.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOne highlights the lively freshness of newly picked tea, while the other brings out a deeper aroma suited to everyday enjoyment. By adjusting the final processing to suit the season and the leaf, each reveals its own distinct appeal.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e・A Different Side of Shincha: Enjoying It Cold Brewed\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eA hot cup of tea is always comforting, but when you want something a little different—or when the days begin to grow warmer—shincha is also wonderful as a cold brew.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eBecause bitter compounds are less easily extracted in cold water, cold brewing brings out a smoother, rounder sweetness than hot brewing. It’s an easy way to enjoy a different side of the same tea leaf.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients\u003cbr\u003e・Tea leaves: 8 g\u003cbr\u003e・Water: 300 ml\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e①Place the tea leaves (8 g) and water (300 ml) in a container.\u003cbr\u003e②Let it steep in the refrigerator for about 2 hours.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*Please adjust the steeping time to your taste, depending on the color and flavor you prefer. \u003cbr\u003eIf the tea becomes slightly strong, pouring it over ice will help create a better balance.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"1 box (40g)","offer_id":41193552904273,"sku":"A-020901","price":503.0,"currency_code":"THB","in_stock":false},{"title":"2 boxes (40g × 2)","offer_id":59265475182673,"sku":"A-020902","price":1006.0,"currency_code":"THB","in_stock":false},{"title":"3 boxes (40g × 3)","offer_id":59265475215441,"sku":"A-020903","price":1508.0,"currency_code":"THB","in_stock":false},{"title":"5 boxes (40g × 5) 2% OFF","offer_id":59265475248209,"sku":"A-020904","price":2463.0,"currency_code":"THB","in_stock":false},{"title":"10 boxes (40g × 10) 5% OFF","offer_id":59265475280977,"sku":"A-020905","price":4775.0,"currency_code":"THB","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/files\/shincha-4-3.jpg?v=1775558447","url":"https:\/\/www.yugen-kyoto.com\/en-th\/products\/leaf-tea-first-flush-tea","provider":"YUGEN ONLINE STORE","version":"1.0","type":"link"}