{"title":"MATCHA","description":"","products":[{"product_id":"matcha1-yugen-original-blend","title":"Uji Matcha #1 (Ceremonial Grade \/ Usucha) - YUGEN","description":"\u003cp\u003eThis original blend brings together a rich aroma, refined umami, and a delicate hint of astringency that gives the whole cup structure. To create a depth and complexity that cannot be achieved with a single cultivar alone, we carefully combine tea leaves with different characteristics, resulting in a layered and balanced flavor. Rather than emphasizing any one trait too strongly, each element is brought together in harmony, giving the blend a reliable sense of balance in every bowl.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eEven in formal tea gatherings and practice settings, where the tea’s quality is held to a high standard, Matcha #1 expresses its character fully without overpowering the sweetness of the accompanying confection. Its smoothness on the palate, followed by a clean and graceful finish, quietly reflects the refined character of this blend. From a calm daily bowl to a formal tea setting, it can be enjoyed across a wide range of occasions.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-block-type=\"separator\" class=\"product-info__block-item\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e【 Production \u0026amp; Cultivar Information 】\u003c\/h2\u003e\n\u003cp\u003eCategory : Usucha(Thin Matcha)\u003cbr\u003eOrigin : Uji, Kyoto\u003cbr\u003eCultivars : Samidori, Gokou, Okumidori, Yabukita\u003cbr\u003eHarvest : Shear-harvested\u003cbr\u003eHarvest Season : First Flush\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e・Hand-Picked and Slowly Ground\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUsucha is the most familiar style of matcha, prepared by whisking the tea with hot water using a bamboo whisk. It is called usucha, or “thin tea,” because it is made with a larger amount of water, and the expression “to whisk” is closely tied to this traditional way of preparing matcha. Easy to incorporate into daily life, usucha is also valued for how approachable and enjoyable it is.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Recommended Preparation for Usucha\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eMatcha: 3.5 g\u003cbr\u003eHot water (80°C \/ 176°F): 70 ml\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv data-block-type=\"separator\" class=\"product-info__block-item\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eOf all YUGEN’s offerings, Matcha #1 is the blend chosen by the greatest number of our customers. With its rich aroma, refined umami, and delicate hint of astringency brought together in natural harmony, it most directly reflects the flavor profile we have long valued. Whether you are new to matcha or already enjoy it regularly, this blend offers an authentic expression of matcha at its finest.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"30g(Tin)","offer_id":40761658441809,"sku":"A-010201","price":2917.0,"currency_code":"JPY","in_stock":true},{"title":"50g(Silver Pouch)","offer_id":40761658474577,"sku":"A-010202","price":4352.0,"currency_code":"JPY","in_stock":true},{"title":"80g(30g+50g)","offer_id":40761658507345,"sku":"A-010203","price":7269.0,"currency_code":"JPY","in_stock":true},{"title":"150g(50g×3)","offer_id":40761658540113,"sku":"A-010204","price":13056.0,"currency_code":"JPY","in_stock":true},{"title":"250g(50g×5) 2%OFF","offer_id":40761658572881,"sku":"A-010205","price":21325.0,"currency_code":"JPY","in_stock":true},{"title":"500g(50g×10) 5%OFF","offer_id":40761658605649,"sku":"A-010206","price":41344.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/products\/YUGENmatcha130gup.jpg?v=1741327769"},{"product_id":"matcha2-yugen-original-blend","title":"Uji Matcha #2 (Ceremonial Grade \/ Hand-picked) - YUGEN","description":"\u003cp\u003eThe rare \"Asahi\" cultivar is one of Japan's finest tea leaves, often dominating national tea competitions. Highly difficult to cultivate and produced in limited quantities, it offers a vibrant freshness, a deep richness, and a profound shaded aroma (Ooika). We carefully blend this with \"Samidori,\" a classic Tencha cultivar prized for its clean, rich sweetness and strikingly vibrant, glossy deep green color.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eBlending these cultivars creates a multi-dimensional flavor a single variety cannot achieve. When whisked, Samidori’s vivid green beautifully layers with Asahi’s rich aroma and depth. Rather than an overly heavy umami, we crafted a clear, elegant taste that never tires the palate, remaining pleasant to the last drop. By minimizing bitterness and letting their traits harmonize, this matcha leaves a beautiful, soft finish that gently lingers.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003e【 Production \u0026 Cultivar Information 】\u003c\/h2\u003e\n\u003cp\u003e\nCategory : Koicha (Thick Matcha)\u003cbr\u003e\nOrigin : Uji, Kyoto\u003cbr\u003e\nCultivars : Asahi, Samidori\u003cbr\u003e\nHarvest : Hand-picked\u003cbr\u003e\nMilling : Stone-ground\u003cbr\u003e\nHarvest Season : First Harvest\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cstrong\u003e・Hand-Picked and Slowly Ground\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eOnly the softest, youngest shoots are selected through meticulous hand-picking. By selecting the leaves entirely by hand instead of using machines, older leaves and tough stems that cause bitterness are naturally excluded, ensuring only the purest tea leaves are gathered.\n    \u003cbr\u003e\u003cbr\u003e\n   These selected leaves are then slowly ground in traditional stone mills at a rate of just 30 grams per hour. While this method requires considerable time and care, the slow grinding process helps keep friction heat low, allowing the leaves to retain their fresh aroma and rich umami.\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch3\u003e\u003cstrong\u003e・Well-Suited for Koicha\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eKoicha (thick matcha) is prepared by kneading a larger amount of matcha with a small amount of hot water. Because this style reveals the true essence of the tea leaves, it calls for leaves of exceptional quality with very little bitterness. Crafted for a clear, refined umami, Matcha #2 can be enjoyed both as an everyday usucha (thin tea) and as koicha. It offers a smooth texture and a deep, balanced flavor.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\n\u003cp\u003eAs tea is a product of nature, its flavor varies slightly from year to year. We carefully assess the unique characteristics of each harvest, making fine adjustments to the balance of umami and subtle bitterness. Each batch is thoughtfully prepared to maintain the balanced, harmonious character of YUGEN’s Matcha #2.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"30g(Tin)","offer_id":41017490014289,"sku":"A-010301","price":4723.0,"currency_code":"JPY","in_stock":true},{"title":"50g(Silver Pouch)","offer_id":41017490047057,"sku":"A-010302","price":7963.0,"currency_code":"JPY","in_stock":true},{"title":"80g(30g+50g)","offer_id":41017490079825,"sku":"A-010303","price":12686.0,"currency_code":"JPY","in_stock":true},{"title":"150g(50g×3)","offer_id":41017490112593,"sku":"A-010304","price":23889.0,"currency_code":"JPY","in_stock":true},{"title":"250g(50g×5) 2%OFF","offer_id":41017490145361,"sku":"A-010305","price":39019.0,"currency_code":"JPY","in_stock":false},{"title":"500g(50g×10) 5%OFF","offer_id":41017490178129,"sku":"A-010306","price":75649.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/products\/YUGENmatcha230g.jpg?v=1741327888"},{"product_id":"matcha3-yugen-original-blend","title":"Uji Matcha #3 (Supreme Grade \/ Hand-picked) - YUGEN","description":"\u003cp data-end=\"411\" data-start=\"115\"\u003eThe finest blend in the YUGEN Matcha series, offering the highest level of umami, sweetness, and aroma.\u003cbr data-end=\"221\" data-start=\"218\"\u003e Made exclusively from carefully selected, rare hand-picked tea leaves, it reveals a mellow yet profound depth of flavor, balanced with refined sweetness and an elegant, fragrant character.\u003c\/p\u003e\n\u003cp data-end=\"411\" data-start=\"115\"\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp data-end=\"636\" data-start=\"413\"\u003eFrom the very first sip, a gentle wave of umami unfolds, with almost no bitterness.\u003cbr data-end=\"499\" data-start=\"496\"\u003e As a distinguished choice for \u003cem data-end=\"537\" data-start=\"529\"\u003ekoicha\u003c\/em\u003e (thick tea) in the Japanese tea ceremony, it is well suited for creating a truly special moment.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c\/p\u003e\n\u003cp\u003e*Koicha : A prestigious style of the tea ceremony, prepared with a larger amount of matcha.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003e\u003cspan\u003e【 Production \u0026amp; Cultivar Profile 】\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eClassification：Koi-cha(thick Matcha)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOrigin : Uji, Kyoto\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePicking Method：Hand-picked\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eVarieties： Asahi, Samidori\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003ePicking Season：first flush tea (high grade)\u003c\/span\u003e\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"30g(Tin)","offer_id":41017601261649,"sku":"A-010401","price":9167.0,"currency_code":"JPY","in_stock":true},{"title":"50g(Silver Pouch)","offer_id":41017601294417,"sku":"A-010402","price":14862.0,"currency_code":"JPY","in_stock":false},{"title":"80g(30g+50g)","offer_id":41017601327185,"sku":"A-010403","price":24029.0,"currency_code":"JPY","in_stock":false},{"title":"150g(50g×3)","offer_id":41017601392721,"sku":"A-010404","price":44586.0,"currency_code":"JPY","in_stock":false},{"title":"250g(50g×5) 2%OFF","offer_id":41017601425489,"sku":"A-010405","price":72824.0,"currency_code":"JPY","in_stock":false},{"title":"500g(50g×10) 5%OFF","offer_id":41017601458257,"sku":"A-010406","price":14189.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/products\/YUGENmatcha330g.jpg?v=1741327954"},{"product_id":"matcha0-yugen-original-blend","title":"Uji Matcha #0 (Matcha Latte \u0026 Usucha) - YUGEN","description":"\u003cp\u003eMatcha #0 is an original blend created as an everyday matcha, designed to fit naturally into daily life. In general, the more a matcha is crafted to bring out deep umami and sweetness, the rarer it becomes, and the higher its grade tends to be. However, this is not simply a matter of better or worse quality, but of finding the style of enjoyment best suited to each tea. Matcha #0 offers mellow umami and a clean, gentle astringency. When prepared as usucha, it reveals a well-defined tea character with a clear, refreshing finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eIt also retains its matcha character beautifully in a latte. Because it is made to be enjoyed as usucha as well, its flavor remains present even when combined with milk. The sweetness of the milk softens the cup, while matcha’s gentle bitterness adds balance and a clean finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003e【 Production \u0026 Cultivar Information 】\u003c\/h2\u003e\n\u003cp\u003e\n    Category ：Usucha(Light Matcha)\u003cbr\u003e\n    Origin : Uji, Kyoto\u003cbr\u003e\n    Cultivars： Gokou, Komakage, Yabukita, Saemidori, Okumidori\u003cbr\u003e\n    Harvest : Shear-harvested\u003cbr\u003e\n    Harvest Season ：First Flush\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e【How to Make an Authentic Matcha Latte】\u003c\/h3\u003e\n\n\u003cbr\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Ingredients (for 1 serving)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\n    ・Matcha: 3~4 g\u003cbr\u003e\n    ・Hot water (80°C \/ 176°F): 50 ml\u003cbr\u003e\n    ・Milk: 150 ml (such as cow’s milk, soy milk, or oat milk)\u003cbr\u003e\n    ・Sugar: to taste\u003cbr\u003e\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003e■ Instructions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e1. Sift the matcha (preparation)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBecause matcha can easily form lumps due to static, it is important to sift it beforehand for a smooth finish. You may sift it just before use, or prepare a larger amount in advance and store it in an airtight container.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e2. Prepare a concentrated matcha base\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePlace the matcha and hot water in a katakuchi matcha bowl, then whisk well with a bamboo whisk until a fine foam forms. Add the sugar afterward.\n\u003cbr\u003e\u003cbr\u003e\n*If you do not have a bamboo whisk, add the matcha, sugar, and hot water to a cup and mix thoroughly with a whisk until no lumps remain.\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e3. Add the milk\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePour warm milk into the cup, or pour cold milk over ice in a glass, then add the matcha base from Step 2. Stir gently to combine.\n    \n\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Tips for a Better Cup\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe texture of the latte changes depending on the amount of foam you create when preparing the matcha base. More foam gives it a light, creamy finish, while less foam allows the tea’s clean character to come through more clearly. Adjust the sweetness and foam to suit your taste. \n\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Approximate Number of Servings\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e\n    ・50g: about 15 servings\u003cbr\u003e\n    ・250g: about 80 servings\u003cbr\u003e\n    ・500g: about 160 servings\n\u003c\/p\u003e\n\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003eMatcha #0 was created not for special occasions, but as a matcha you can naturally reach for in everyday life. It is balanced to be enjoyed both as usucha, with its clean, refreshing character, and with milk, where it takes on a softer, rounder expression. It also works well in baked sweets and desserts such as affogato, making it easy to enjoy in many ways throughout daily life.\u003c\/p\u003e\n","brand":"YUGEN ONLINE STORE","offers":[{"title":"30g(Tin)","offer_id":40761504268369,"sku":"A-010101","price":1991.0,"currency_code":"JPY","in_stock":true},{"title":"50g(Silver Pouch)","offer_id":40761504301137,"sku":"A-010102","price":3010.0,"currency_code":"JPY","in_stock":true},{"title":"80g(30g+50g)","offer_id":40761504333905,"sku":"A-010103","price":5001.0,"currency_code":"JPY","in_stock":true},{"title":"150g(50g×3)","offer_id":40761641631825,"sku":"A-010104","price":9030.0,"currency_code":"JPY","in_stock":true},{"title":"250g(50g×5) 2%OFF","offer_id":40761504399441,"sku":"A-010105","price":14749.0,"currency_code":"JPY","in_stock":true},{"title":"500g(50g×10) 5%OFF","offer_id":40761504432209,"sku":"A-010106","price":28595.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/files\/YUGENmatcha0-30gup_a71ba682-b69d-4ea2-bda4-07ca44f44914.png?v=1741327683"},{"product_id":"tea-tool-katakuchi-matcha-brewing-kit","title":"【KATAKUCHI MATCHA BOWL】Matcha Brewing Kit","description":"\u003cdiv class=\"restock-info-box\"\u003e\n\u003ch2\u003e■ About Restocking the Kit\u003c\/h2\u003e\n\u003cp\u003eThe Katakuchi Matcha Bowl and Takayama Chasen in this kit have received far more interest than we expected. Both are finished by hand, one at a time, by craftspeople, so production is limited and supply has not been able to keep up with demand.\u003c\/p\u003e\n\u003cp\u003eSo that you can enjoy matcha at home while you wait for the kit, YUGEN offers matcha for different uses, from authentic usucha (thin tea) and koicha (thick tea) suited to a formal tea gathering, to matcha for easy everyday enjoyment. Please choose the one that suits you.\u003c\/p\u003e\n\u003cp\u003eBesides whisking with a chasen, you can use a stirrer or whisk you already have at home and combine it with milk for a matcha latte. If you like, please take a look at our matcha lineup.\u003c\/p\u003e\n\u003cdiv class=\"restock-info-links\"\u003e\n\u003ca href=\"https:\/\/www.yugen-kyoto.com\/en\/collections\/matcha\"\u003e▶︎ View YUGEN's matcha collection\u003c\/a\u003e \u003ca href=\"https:\/\/www.yugen-kyoto.com\/en\/products\/matcha0-yugen-original-blend\"\u003e▶︎ Matcha #0, recommended for authentic matcha lattes\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\n  .restock-info-box {\n    background-color: #f1f8ef;\n    border-radius: 10px;\n    padding: 24px 28px;\n    margin: 24px 0;\n  }\n\n  .restock-info-box h2 {\n    font-size: 18px;\n    font-weight: 700;\n    margin: 0 0 16px;\n    color: #333333;\n  }\n\n  .restock-info-box p {\n    font-size: 15px;\n    line-height: 1.9;\n    margin: 0 0 16px;\n    color: #333333;\n  }\n\n  .restock-info-box strong {\n    font-weight: 700;\n    color: #333333;\n  }\n\n  .restock-info-links {\n    margin-top: 18px;\n  }\n\n  .restock-info-links a {\n    display: table;\n    width: auto;\n    font-size: 15px;\n    font-weight: 700;\n    color: #333333;\n    text-decoration: none !important;\n    border-bottom: 1px solid #333333;\n    line-height: 1.4;\n    margin-top: 8px;\n  }\n\n  .restock-info-links a:hover {\n    opacity: 0.75;\n  }\n\u003c\/style\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003cbr\u003e◆ Katakuchi Matcha Bowl (YUGEN Original)\u003cbr\u003e◆ Takayama Chasen, Black Bamboo (Shin) or Takayama Chasen, White Bamboo\u003cbr\u003e◆ Chashaku (tea scoop), Smoked Bamboo or White Bamboo\u003cbr\u003e◆ Matcha #1 YUGEN Original Blend (30g)\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline; color: rgb(255, 42, 0);\"\u003e*Please note that the Katakuchi Matcha Bowl may have areas where the glaze appears slightly purplish, as well as small surface bumps or firing marks. These are not defects, but natural characteristics of the pottery and part of each piece's unique character. We kindly ask for your understanding before purchase.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eAn original kit of carefully chosen tea tools, made to bring a quiet moment of tea into your daily life. The katakuchi (spouted) matcha bowl, made together with Mashiko-ware craftspeople, is carefully designed so that even beginners can whisk matcha beautifully. Its depth and curve keep the tea from splashing back even when you whisk briskly, and its clay surface is gentle on the fine bamboo tines. With this steady base, the suppleness of the traditional Takayama chasen comes through fully, making it easy to create a fine, creamy foam.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eWhether you drink the whisked matcha straight from the bowl or pour it gently over ice or into milk, the katakuchi is easy to handle. The spout keeps the flow steady, so moving matcha to another vessel is neat and simple. Matcha #1 balances a rich aroma, refined umami, and a light astringency, and suits both usucha (thin tea) and lattes. However you drink it, you can taste the true character of matcha.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e*The fine lines visible inside the katakuchi matcha bowl are not cracks but \u003cstrong\u003ekannyu\u003c\/strong\u003e (crazing). They form on the glaze surface after firing because the clay body and the glaze shrink at different rates. This is not damage or a defect but part of the bowl's character, so you can use it with confidence.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e【How to Make an Authentic Matcha Latte】\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Ingredients (for 1 serving)\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e・Matcha: 3-4g\u003cbr\u003e・Hot water (85°C \/ 185°F): 55ml\u003cbr\u003e・Milk: 140ml (cow's milk, soy milk, oat milk, etc.)\u003cbr\u003e・Sugar: to taste, if you like\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e■ Instructions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e① Sift the matcha (before you start)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMatcha clumps easily because of static and other factors, so sifting it in advance through a tea strainer is the key to a smooth finish. You can sift it right before use, or sift a larger amount at once and keep it in a storage container.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e② Make a concentrated matcha base\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePut the sifted matcha and hot water into the katakuchi bowl and whisk with the chasen. \u003cbr\u003e\u003cbr\u003e*If you add sugar, put in the matcha and hot water first and whisk, then add the sugar, or add it directly to the milk.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e③ Combine with milk\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePour warmed milk, or cold milk into a glass with ice, then add the matcha base from step ②. Stir gently to combine.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Tips for a Better Cup\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eThe amount of foam you make in step ② changes the latte's texture considerably. Whisk generously with the chasen for a light, creamy finish, or keep the foam low to taste the tea's crisp character more directly. Adjust the sweetness and foam to make the cup your own.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/spK7huVNW2Q?si=4DeQRcu5g-mbranz\" title=\"YouTube video player\"\u003e\u003c\/iframe\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e■ Takayama Chasen: 500 Years of Tradition\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe fine foam and smooth texture come from the Takayama chasen, made in Takayama, Nara, where the craft has been handed down for more than 500 years, since the Muromachi period.\u003cbr\u003e\u003cbr\u003eA skilled craftsperson splits a single piece of bamboo, shaves the tines extremely thin by the feel of the fingertips alone, and weaves them into shape. Because every step is delicate handwork, the number we can offer each month is inevitably limited. Yet the supple spring that machine production cannot reach is what lifts the flavor of the tea, and what makes it a genuine tool you can use for years.\u003cbr\u003e\u003cbr\u003eThe feel of the bamboo in your hand, and the faint, quiet sound of the whisk brushing the bottom of the bowl. A calm, settling moment that only a carefully made tool can offer.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"White (White bamboo whisk \u0026 White bamboo tea scoop)","offer_id":40777650045009,"sku":"A-030201","price":15046.0,"currency_code":"JPY","in_stock":false},{"title":"Black (black bamboo whisk \u0026 soot bamboo tea scoop)","offer_id":40777650077777,"sku":"A-030202","price":16273.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/files\/600daa2bb1cc419b7fe97b0689de56bb_1.jpg?v=1707471593"},{"product_id":"tea-tool-matcha-brewing-kit","title":"【MATCHA BOWL】Matcha Brewing Kit","description":"\u003cdiv class=\"restock-info-box\"\u003e\n\u003ch2\u003e■ Restock Information\u003c\/h2\u003e\n\u003cp\u003eThe Matcha Bowl and Takayama Chasen included in this kit have proven incredibly popular. Because each piece is carefully handcrafted by artisans, production is limited, and we are currently unable to meet demand. While we can't confirm an exact restock date, the next restock date is currently \u003cstrong\u003eundecided\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eAt YUGEN, we offer a curated matcha selection tailored to every occasion—from formal Usucha and Koicha to everyday use. In addition to the traditional chasen method, you can also easily enjoy an authentic matcha latte at home using a standard whisk or frother. While waiting for the kit, we invite you to explore our matcha lineup to find the perfect fit for your lifestyle.\u003c\/p\u003e\n\u003cdiv class=\"restock-info-links\"\u003e\u003ca href=\"https:\/\/www.yugen-kyoto.com\/en\/collections\/matcha\"\u003e▶︎ Explore YUGEN’s Matcha Collection\u003c\/a\u003e \u003ca href=\"https:\/\/www.yugen-kyoto.com\/en\/products\/matcha1-yugen-original-blend\"\u003e▶︎ Matcha #1 for Usucha\u003c\/a\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\n  .restock-info-box {\n    background-color: #f1f8ef;\n    border-radius: 10px;\n    padding: 24px 28px;\n    margin: 24px 0;\n  }\n\n  .restock-info-box h2 {\n    font-size: 18px;\n    font-weight: 700;\n    margin: 0 0 16px;\n    color: #333333;\n  }\n\n  .restock-info-box p {\n    font-size: 15px;\n    line-height: 1.9;\n    margin: 0 0 16px;\n    color: #333333;\n  }\n\n  .restock-info-box strong {\n    font-weight: 700;\n    color: #333333;\n  }\n\n  .restock-info-links {\n    margin-top: 18px;\n  }\n\n  .restock-info-links a {\n    display: table;\n    width: auto;\n    font-size: 15px;\n    font-weight: 700;\n    color: #333333;\n    text-decoration: none !important;\n    border-bottom: 1px solid #333333;\n    line-height: 1.4;\n    margin-top: 8px;\n  }\n\n  .restock-info-links a:hover {\n    opacity: 0.75;\n  }\n\u003c\/style\u003e\n\u003ch4\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003e◆ Matcha Bowl\u003cbr\u003e◆ Takayama Chasen (Black Bamboo Whisk or White Bamboo Whisk)\u003cbr\u003e◆ Chashaku (Smoked Bamboo or White Bamboo)\u003cbr\u003e◆ Matcha #1 YUGEN Original Blend (30g) \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThis original kit brings a quiet moment of tea into your daily life. Crafted with Mashiko-yaki artisans, the bowl helps beginners whisk matcha beautifully. Its ideal depth prevents splashing, while the clay protects the delicate bamboo tines. This foundation maximizes the Takayama chasen’s flexibility, easily creating a fine, creamy foam.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe bowl's true charm lies in holding it gently to savor the matcha. The comforting warmth and smooth rim elevate the experience, offering a beautiful contrast between the earthy clay and vibrant green tea. Included is Matcha #1, harmonizing a rich aroma, refined umami, and a hint of astringency. Adapting beautifully to both usucha and lattes, it ensures an authentic matcha experience.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e※The fine lines visible on the inside of the Matcha Bowl are not cracks, but a feature known as\u003cstrong\u003e *kannyu*\u003c\/strong\u003e, which appears on the surface of the glaze due to the difference in shrinkage between the clay body and the glaze after firing, and is not a defect or damage, but rather a natural characteristic of the piece, so please feel assured that you can use it with confidence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cstrong\u003e・Hand-Picked and Slowly Ground\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eUsucha is the most familiar style of matcha, prepared by whisking the tea with hot water using a bamboo whisk. It is called usucha, or “thin tea,” because it is made with a larger amount of water, and the expression “to whisk” is closely tied to this traditional way of preparing matcha. Easy to incorporate into daily life, usucha is also valued for how approachable and enjoyable it is.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cstrong\u003e■ Recommended Preparation for Usucha\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp\u003eMatcha: 3.5 g\u003cbr\u003eHot water (80°C \/ 176°F): 70 ml\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e■ Takayama Chasen: A 500-Year Tradition\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eThe fine foam and smooth texture are brought to life by the Takayama Chasen, a traditional bamboo whisk carrying over 500 years of history from Takayama, Nara.\u003cbr\u003e\u003cbr\u003eSkilled artisans split and shave a single piece of bamboo to extreme thinness by touch alone. Because every step is meticulous handwork, our monthly supply is naturally limited. However, this unmatched flexibility—impossible for machines to replicate—elevates the tea's flavor, proving its worth as an authentic, lifelong tool.\u003cbr\u003e\u003cbr\u003eThe natural feel of the bamboo and the quiet, brushing sound against the bowl create a deeply calming moment—an experience only a carefully crafted tool can provide.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"White (White bamboo whisk \u0026 White bamboo tea scoop)","offer_id":40777585754193,"sku":"A-030101","price":14319.0,"currency_code":"JPY","in_stock":false},{"title":"Black (black bamboo whisk \u0026 soot bamboo tea scoop)","offer_id":40777585786961,"sku":"A-030102","price":15546.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/files\/2_52040736-3896-4dd3-902a-0f9067755f8f.jpg?v=1707875437"},{"product_id":"matcha-tsujiki-goko","title":"Tsujiki Goko (Single Origin Matcha 20g)","description":"\u003cp\u003eTsujiki is one of Japan's leading matcha producers, with honors that include the Prime Minister's Award, the Minister of Agriculture, Forestry and Fisheries Award, and a gold medal in the matcha category of the Japanese Tea Selection Paris.\u003c\/p\u003e\u003cp\u003eFor this release, we have prepared their finest cultivar, Goko, as a single-origin matcha.\u003c\/p\u003e\u003cp\u003eGoko is known for its very elegant aroma and its rich umami and sweetness.\u003cbr\u003eThe window for harvesting it is short and it is difficult to produce at a high standard, which makes it a rare cultivar even in terms of volume.\u003c\/p\u003e\u003cp\u003eThis year's batch has once again been finished beautifully.\u003c\/p\u003e\u003cp\u003eIn color, aroma, and taste alike, it is a matcha that could be called a work of art.\u003c\/p\u003e\u003cp\u003eMr. Kiyoji Tsuji is a producer who leads the industry, and one for whom the owner of YUGEN has the deepest respect.\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWe hope you will take this opportunity to try matcha of the highest level in Japan.\u003c\/p\u003e\u003cdiv\u003eCategory : Koicha\u003c\/div\u003e\u003cdiv\u003eOrigin : Uji\u003c\/div\u003e\u003cdiv\u003eCultivar : Goko\u003c\/div\u003e\u003cdiv\u003eHarvest Season : First Flush\u003c\/div\u003e\u003cdiv\u003eHarvest : 100% hand-picked tencha\u003c\/div\u003e\u003cp\u003e\u0026nbsp;\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"Default Title","offer_id":40806474580049,"sku":"A-010601","price":5741.0,"currency_code":"JPY","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/files\/tujiki_gokou.jpg?v=1712215056"}],"url":"https:\/\/www.yugen-kyoto.com\/en-han\/collections\/matcha.oembed","provider":"YUGEN ONLINE STORE","version":"1.0","type":"link"}