{"title":"Hojicha","description":"","products":[{"product_id":"leaf-tea-houjicha-tenbone","title":"Tembone Hojicha (Uji, Kyoto)","description":"\u003cp\u003e Kyoto Uji | Tembone Hojicha\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e Color of tea water Left: 1st brew Right: 2nd brew\u003cbr\u003e \u003cbr\u003e\"Tembone Hojicha\" is made by roasting the stalks of the finest hand-picked tencha grown in Uji. For this reason, it is a very rare hojicha that not only has the fragrant aroma of roasted tea, but also the umami and sweetness of tencha, which is the raw material of matcha.\u003c\/p\u003e\n\u003cp\u003e Hand-picking the finest leaves by eye for high-grade matcha—work long done by the \"tsumi-ko,\" the women who pick the tea—is hard, low-paid labor, and fewer and fewer people take it on. What caught the eye of YUGEN's owner were the tencha stems, which were always thrown away. Other regions make hojicha from stems, but in Kyoto, hojicha was mostly bancha made by roasting autumn leaves.\u003c\/p\u003e\n\u003cp\u003e When we tried roasting the stems of hand-picked, high-grade tencha, we found them delicious: fragrant, mellow, and full of umami.\u003c\/p\u003e\n\u003cp\u003e It seemed a waste that something this good was being discarded. And if the stems could become a product, a little more could go back to the growers and the pickers. That is why we have made this hojicha since the day we opened.\u003c\/p\u003e\n\u003cp\u003e Enjoy a special hojicha that you can't taste anywhere else.\u003cbr\u003e It is highly recommended to enjoy it as a cold tea.\u003cbr\u003e\u003cbr\u003e \"Tencha\"\u003cbr\u003e Raw material for matcha.\u003cbr\u003e The tea leaves are cultivated in almost the same way as gyokuro. For about 20 days before harvest, the entire tea plantation is covered to block direct sunlight. The cultivation method suppresses catechins and produces theanine, a flavor component. After the tea leaves are harvested, they are steamed and dried without being kneaded to become tencha.\u003c\/p\u003e\n\u003cp\u003eThe name \"Tembone\" comes from tencha, the leaf used for matcha, and from the stems themselves, which look like little bones: \u003cem\u003eten\u003c\/em\u003e from tencha, \u003cem\u003ebone\u003c\/em\u003e from the Japanese word for bone.\u003c\/p\u003e","brand":"YUGEN ONLINE STORE","offers":[{"title":"Default Title","offer_id":14700860670025,"sku":"A-020701","price":1241.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/products\/YUGENtenbonehoji.jpg?v=1639291726"},{"product_id":"leaf-tea-hojicha-powder","title":"Hojicha Powder (First-Flush \/ Lightly Roasted)","description":"\u003cp\u003eAs the distinctive roasted aroma of hojicha gently rises, a rich, full-bodied depth gracefully follows. Beyond its fragrance, the tea’s natural, rounded umami is beautifully balanced, spreading softly across the palate and leaving a refined, lingering finish.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis distinctive flavor comes from carefully selected first-flush tea leaves. By keeping the roast light and carefully adjusting the temperature and timing, we bring out a smooth, clean roasted character along with the tea’s natural umami. Finely ground, it blends smoothly into hot water or milk, allowing you to enjoy its fragrant, mellow flavor to the last drop.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eThis hojicha powder began as an experiment during YUGEN’s early days as a tea stand, when powdered hojicha was still uncommon. First introduced as a hojicha latte on our menu, it is now enjoyed in many shops as well as in everyday drinks, sweets, and cooking.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003ch2\u003e【How to Make a Hojicha Latte】\u003c\/h2\u003e\n\u003cp\u003eA simple cup that brings out hojicha’s gentle roasted notes and rich depth.\u003cbr\u003e\nEasy to prepare and enjoy at home.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003e■ Ingredients (for 1 serving)\u003c\/h4\u003e\n\u003cp\u003e\n    ・Hojicha powder : 3g\u003cbr\u003e\n    ・Sugar : 5g (adjust to taste)\u003cbr\u003e\n    ・Hot water : 50 ml\u003cbr\u003e\n    ・Milk: 150 ml (such as cow’s milk, soy milk, or oat milk)\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003e■ Instructions\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e① Prepare a concentrated hojicha base\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAdd the hojicha powder, sugar, and hot water to a cup, then mix well with a bamboo whisk(chasen) or stir thoroughly with a muddler or spoon. The key is to make it completely smooth, with no lumps remaining.\n\u003cbr\u003e\u003cbr\u003e\n*If using a bamboo whisk, first combine the hojicha powder and hot water and whisk well before adding the sugar.\n\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003e② Add the milk\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePour in warm milk, or cold milk with ice, and gently stir to combine.\n    \n\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch4\u003e■ Tips for a Richer, More Balanced Cup\u003c\/h4\u003e\n\u003cp\u003eUsing a 2:5 ratio of hojicha base to milk helps maintain a well-balanced flavor, even when making a larger serving. Whisking with a bamboo whisk also creates a fine foam, giving the latte a smoother, creamier texture. You may also adjust the sweetness and strength to suit your taste.\n    \n\u003c\/p\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003ch3\u003e\u003cstrong\u003e・For baking and adding depth to desserts or dishes\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp\u003eFinely ground hojicha powder is not only easy to mix into water or milk, but also works well in baking and cooking. Its distinctive roasted aroma holds up well to heat, making it a wonderful addition to cakes, cookies, ice cream, and puddings. Even a small amount can bring a refined tea flavor to your everyday recipes.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cdiv class=\"product-info__block-item\" data-block-type=\"separator\"\u003e\u003chr\u003e\u003c\/div\u003e\n\u003cbr\u003e\n\u003cp\u003eThrough the roasting technique we have carefully preserved over time, this flavor draws out the full potential of carefully selected first-flush tea leaves with clarity and precision. Relying solely on the natural strength of the ingredients, it reflects our unwavering commitment to quality. Whether enjoyed as an everyday cup or used as a creative touch in recipes, please savor this gentle, roasted, and lingering finish to your heart's content.\u003c\/p\u003e\n","brand":"YUGEN ONLINE STORE","offers":[{"title":"50g","offer_id":40796183887953,"sku":"A-020801","price":1297.0,"currency_code":"JPY","in_stock":true},{"title":"150g(50g×3)","offer_id":40796183920721,"sku":"A-020802","price":3891.0,"currency_code":"JPY","in_stock":true},{"title":"250g(50g×5) 2% OFF","offer_id":40796183953489,"sku":"A-020803","price":6355.0,"currency_code":"JPY","in_stock":true},{"title":"500g(50g×10) 5% OFF","offer_id":40796183986257,"sku":"A-020804","price":12322.0,"currency_code":"JPY","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/1044\/6665\/products\/IMG_9494.jpg?v=1744705202"}],"url":"https:\/\/www.yugen-kyoto.com\/en-han\/collections\/hojicha-leaf-tea.oembed","provider":"YUGEN ONLINE STORE","version":"1.0","type":"link"}